Grafix and logos

To design your shirt we will need VECTOR artwork from you if at all possible. Artwork created in Adobe Illustrator or Freehand or Corel Draw are most common, Adobe Photoshop will need conversion work.

What are vector or raster graphics?

Vector Artwork is generated by plotting points on X/Y coordinates and basically, connecting those points together (much like a connect-the-dots puzzle) with the exception that some of the lines have curves applied to them. This gives us nice clean logos and artwork. Smart designers create logos in vector for one main reason - they can be resized without losing any line quality. The sample on the next page  shows a logo created in vector format with its points and paths. Logo can be enlarged to any size, 80 feet wide if need be, and the lines will still be as crisp as ever.

Raster Artwork is generated by creating a grid of tiny pixels on your computer screen and filling each one of those pixels with a specific color. The pixels are small enough that our eye doesn’t see them as pixels. One photograph can easily have 500,000 pixels - each pixel holding it’s specific color. For photographs there is no better alternative than raster-based software. But for logos and the type of art we need from you - raster files simply don’t work Here’s why. Since the artwork was created using a raster-based software, like Photoshop, it is composed of thousands of little pixels, and when we try to size that logo larger, those little pixels become big pixels. We can’t guarantee any clarity in your artwork if you send us pixelized artwork (raster files).